Ted Baker optimising its social channels with new ‘Mission Impeccable’ campaign…

The British luxury fashion chain, Ted Baker, is reaping the extensive benefits associated with social media marketing with the recent launch of its brand new James Bond-themed campaign, ‘Mission Impeccable’.

As well as sharing ‘classified documents’ (picture sharing) via its existing social media channels including Twitter, Instagram and Facebook – where customers can participate in an online scavenger hunt and decode – the campaign comprises of a film directed by Guy Ritchie which enables consumers to click and purchase the autumn/winter clothes that the actors are wearing.

Google also takes centre stage with the inclusion of a prize giveaway to those who read a phrase displayed on Ted Baker store windows to the Google Voice app, which generates clues before a prize is awarded.

 

Learn more about the Mission Impeccable campaign here

AUTHOR

Jack Wynn

All stories by: Jack Wynn

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