Discovering content the most popular method with consumers…
A recent report conducted by the US video platform company, Rapt Media, has found that the majority of consumers prefer to find content themselves, even if the content sent out is personalised to the individual and their preferences.
Surveying 1,000 consumers, the report analysed consumer attitudes to marketing content and revealed that 43 per cent completely reject online ads, and an overall 95 per cent claimed to take some action against receiving ads. Moreover, 67 per cent complained that brands are sending too much content; 55 per cent stating that much of it is not relevant; and 46 per cent claiming that the content information comes across as ‘pushy’.
Read the full report here