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Marketing Business Forum

Experian Marketing Services confirmed as MBF’s headline sponsor…

Experian Marketing Services, a leading industry provider of data-driven marketing expertise and cloud-based technology, has been confirmed as the headline sponsor of the upcoming Marketing Business Forum (MBF), to be held on November 8 at the Grange Tower Bridge Hotel in London.

With more than 30 years’ experience using analytics, customer identify data and cross-channel marketing solutions for better data-informed decision making, Experian will benefit from full accessibility to pre-arranged one-on-one meetings with big-name delegates ooking to optimise their current strategies; as well as numerous networking opportunities in a relaxed setting.

Dan Bond, head of Marketing at Experian Marketing Services commented: “Experian’s expertise in data, and our powerful Marketing Suite, puts us in a unique position to solve today’s marketing challenges. At the Marketing Business Forum, we are looking forward to connecting with people and companies we can help. Events like this are a great way to share knowledge and build long-lasting business relationships.”

Craig Ross, event sales executive at the Marketing Business Forum said: “Experian Marketing Services are the perfect fit as headline sponsor due to their experience within the industry and the vast number of services they offer. With more than 90 delegates looking for a number of services from this year’s event, Experian have the capabilities to assist the majority of our attendees with their upcoming projects, making the event hugely beneficial to all involved.”

 

Learn more about Experian Marketing Services here

Attending the Marketing Business Forum? Here are our top tips for industry networking!

If you’re coming to the next Marketing Business Forum (or if you’ve been to one before) you’ll know just how many opportunities there are to network with your industry peers.

The networking areas are where, as industry suppliers or buyers, you can follow up on conversations you’ve had during the one-to-one meetings that form the core of the event.

Or, you know, talk about the football.

Either way, business is more often than not about building relationships. We create networking environments that are informal and free of any pressure.

To help you get the most out of these opportunities, we’ve pulled together a few top tips for becoming the consummate networker:

Always be yourself: You’re among friends at the Marketing Business Forum, so there’s no need to feel nervous about walking into a big room of people. Our staff will be on hand to help with introductions and grease those social wheels (do come and say ‘hello’!).

Have a think about what you want to achieve: Who’s in the room? Is there anyone you met earlier in the day that you’d like to follow up with? Whether you’re a supplier or a buyer, you’ve come to the Marketing Business Forum with some specific goals in mind – the networking periods are a chance to help solidify those new partnerships.

Be curious: The Marketing Business Forum seminars are a great place for developing your industry knowledge and learning new skills. And they always create points of discussion. So why not see what everyone else thought of the talks, or swap some ideas on the latest technological developments and trends in the industry? And if you’re new to the industry, there will be seasoned veterans ready and willing to impart their wisdom!

Don’t forget your business cards! You didn’t think we could get through a whole article about networking without mentioning business cards, did you? It’s an old chestnut, but one worth re-roasting. This author has forgotten his cards more times than he cares to remember – it happens. Always keep a few spread between your wallet/purse, pockets and bag – then you’ll be able to produce one when you most need it. But don’t blanket bomb – just because you have 100 cards to give out, it doesn’t mean you have to!

Always follow up: You’ve given your cards out, but hopefully you’ve picked some up too! So make sure that when you get back to the office you log into LinkedIn or fire off some emails to your new contacts while everything’s still fresh in the mind.

Follow the above tips and you won’t go far wrong. Just don’t spend too long in the bar!

 

For more information on the Marketing Business Forum, call Carlos Dieguez on
01992 374091 or email c.dieguez@forumevents.co.uk

Or visit www.marketingbusinessforum.co.uk

Forums vs Expos – how to maximise your precious time out of the office…

With a majority of ‘expert’ advice on Expos being somewhat outdated or, like with many businesses, asserting too much emphasis on easy routes rather than methods that actually work, it’s no wonder people get frustrated and disconcerted when they are looking to effectively network and source new connections without it lessening quality time spent in the office.

Amplified by the dominant presence of social media quick fixes such as: setting up a LinkedIn profile; increasing your Twitter presence; scheduling a large number of email marketing campaigns; and collecting as many business cards as possible at industry events – are key solution in helping you to be astute in intelligently selecting what methods best suit you and your way of working.

Expos can also have a somewhat ‘lazy’ association to it: people picture the huge halls and countless stands as a way of picking up leads and justifying their time out of the office, but realistically a large percentage of exhibitors won’t be of necessary relevance, or the person you need to speak to has decided not to attend at the last minute.

So set aside any previous experiences you may have with networking and Expos, and garner some quality connections by attending one of our Forum Events. Our formula ensures that buyers can increase their knowledge of how, why and where to invest without hanging around waiting for the wrong supplier; as well as ensuring that all suppliers are provided with qualified leads and valuable business is made as a result.

Events relevant to you may include the Marketing Business Forum taking place on November 8, 2016. Contact the team today…