Red Bull named 2016’s most sharable brand
Energy drink giant Red Bull has been declared last year’s most sharable brand, according to new figures by Unruly.
As part of Unruly’s annual round-up, the video ad tech company has compiled a list of the top ten video campaigns to be shared on social media throughout the year.
Red Bull failed to even reach the top ten most shared single ads of 2016, with that accolade being awarded to John Lewis’ Buster The Boxer Christmas Campaign.
Instead, the global drinks manufacturer was able to secure first place through a constant stream of released content as the company reportedly uploaded hundreds of videos over the course of the year.
The top three brands shared also included Samsung, followed by McDonald’s. From last year’s second place, Red Bull soared into first this year, beating Samsung’s shares by around 15 million.
“The winners hit the mark by creating highly emotional ads that resonated with viewers,” according to Unruly’s SVP Insights and Marketing, US, Devra Prywes, “we have a truly global list of top brands, many of which created videos specifically for and released in individual territories topping the list.”
Unruly held a ‘virtual award’ ceremony live on Twitter, announcing the winners for a number of categories, including Emotional Ad and Most Inspiring Video, all of which can be viewed here