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2016 UK Marketing State of Work Report

‘Wasteful meetings and excessive emails’ hindering productive marketing tasks…

UK marketers are increasingly spending large portions of their working day focused on activities outside of their productive duties, a new Workfront study claims.

Wasteful meetings (64 per cent), excessive emails (62 per cent) and excessive oversight were found to be the top three indicators that ‘got in the way’ of completing necessary tasks. In addition, the enterprise work management solutions provider found that over a quarter (27 per cent) would best describe their feelings about attending meetings with negative emojis.

Joe Staples, chief marketing officer at Workfront said: “Meetings and email are a necessary part of today’s workplace. Unfortunately, they are often misused; decreasing, rather than increasing, productivity. The good news is there are better ways to manage work.

“By implementing a solution like Workfront, marketers are able to collaborate in the context of work, and gain complete visibility into the work that is being done. This eliminates the need for unnecessary status meetings, and lengthy email threads and gives teams time back to be more productive. It’s really about providing the tools that allow businesses to focus on the right work, create their best work, and deliver that work faster than ever before.”

The ‘2016 UK Marketing State of Work Report’ collected data on other key factors of a marketer’s typical work pattern, including:

  • 57 per cent take 30 minutes or less for lunch and 27 per cent take less than 15 minutes. 49 per cent claim to be too busy and 36 per cent prefer to work through their lunch hour.
  • 9 hours is the typical workweek for marketers, compared to their non-marketing counterparts who work an average of 40.6 hours per week.
  • 29 per cent said uninterrupted blocks of time would help them be more productive at work, followed by more efficient work processes (23 per cent), and more/better qualified people and resources (20 per cent).
  • 60 per cent believe the majority of workers will work remotely in the coming years.
  • 34 per cent of marketers agree that email will no longer be the main mode of communication in the next five years.

The full report can be accessed here