Despite attracting some questionable headlines of late, the ‘Best Global Brands’ report devised by Interbrand has voted Apple as the ‘Best’ for the fourth consecutive year – taking into account its influence on customers, the strength it has to command a premium price, and overall financial performance.
After experiencing a 5 per cent increase in growth this year, Apple narrowly beat Google to secure the top spot; in addition to Coca-Cola (-7 per cent), Amazon (+33 per cent) and Samsung (+14 per cent). The top 29 positions were filled by automotive and technology brands, as well as the financial sector maintaining a strong performance with a total of 12 inclusions.
Interbrand’s global chief executive officer, Jez Frampton, commented on this year’s report: “These brands clearly understand their ‘anatomy of growth’ – that it’s complex, nuanced, and personal. For each brand, growth means something different, and every story is unique. The best brands are looking inward and outward, expanding into new markets, creating better experiences. They’re not just weathering change, they’re driving it.”
View the full Best 100 Brands list here