BBC is launching an exclusive companion series to Planet Earth II for social media app Snapchat.
Featuring never-before-seen footage filmed for the series, it will appear on devices a day before the US and Canadian premier of the Sir David Attenborough-voiced show.
Sir David won’t feature in the Snaps, however, with Academy Award nominated actress Sophie Okonedo narrating.
The new footage has been specifically selected for vertical mobile viewing, the standard for Snapchat content.
Each episode will keep to the theme of the episode, but promises to feature storylines not featured anywhere else.
Nick Bell, Vice President of content for Snap Inc, the company behind the social media service, explained that for millions of Snapchatters, the app is “their first screen.”
“This will be their first introduction to the unbelievable cinematic quality, storylines and stunning visuals of the Planet Earth franchise,” said Mr Bell. “We can’t wait for our community to get to experience it.”
The collaboration is the latest in a growing number of partnership’s between Snapchat and major brands, including Adidas, Starbucks and magazines like Vice and Cosmopolitan.
Spanning over 40 different countries over the course of three years of filming, the series has already met with positive reception from audiences. This deal is expect to reach a completely new audience, however, as Snap Inc believes that many of their users turn to Snapchat before anywhere else.
“This collaboration is all about taking a mobile-first approach to our amazing natural history landmarks,” added Tim Davie, CEO of BBC Worldwide. “Reaching untapped audiences to showcase jaw-dropping content on Snapchat is the perfect way to pay testament to the film-makers who produce these world-class shows.”