‘Trainspotting’ guide to Edinburgh created by Sony and 8MS

Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh, ahead of the digital download of T2 Trainspotting.

Working with digital and content marketing company 8 Million Stories, The Alternative Guide to Edinburgh site takes users through key locations from the film, adapted to each of the key characters, including Renton, Begbie, Sick Boy and Spud.

The guide also contains bonus material and exclusive content, such as never-seen-before clips from the film and interviews with cast members.

“When it came to launching T2 Trainspotting, 8 Million Stories was the perfect fit,” said Neil Rodwell, Head of Product Marketing at Sony Pictures Home Entertainment.

“We’d been admirers of 8MS and its work with brands in the entertainment industry, and were excited to see what it could do for us – and weren’t disappointed. The T2 Trainspotting Alternative Guide to Edinburgh perfectly encapsulates the humour and mood of the film, and celebrates the legacy of Trainspotting.”

Robin Richmond, Managing Director at 8MS, said: “T2 Trainspotting has such a unique style of dark humour and a melancholic tone that fans are passionate about, and we were determined to convey the essence of the film within this project. Both the Trainspotting films are very close to our hearts and The Alternative Guide to Edinburgh was such a fun project for the team to be part of.”

To view the guide, click here

AUTHOR

Toby Cruse

All stories by: Toby Cruse

Leave a Reply

Your email address will not be published.