econnect

GUEST BLOG: STUART GALVIN: How marketers can reap the rewards of an effective seasonal shopping strategy

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Stuart Galvin, business director, smp From January Sales to Shrove Tuesday to Singles Day to Christmas, more than ever marketers are run ragged by a brimming calendar of seasonal shopping events and trends. Some brands are avoiding the big events completely, some are creating their own, while others are getting in there earlier and earlier…

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Email marketing top of the ROI Charts

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The 2017 Econsultancy/Adestra email Marketing Industry Census has revealed that email marketing is top of the ROI Charts for the third year in a row. Based on a survey of over 1,200 marketers undertaken between February and March 2017, 73% of companies along with 76% of agency respondents rated it excellent or good. Budget allocated,…

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4 reasons you can’t miss the Print & Digital Innovations Summit

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The Print & Digital Innovations Summit has evolved from the 10 year-old Print Services Summit, with the event having been repositioned in line with the requirements of print and marketing professionals in 2017. But the format has remained the same – this one-day event will give you the opportunity to meet with new product, technology…

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UK’s love for cars tops social media posts

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A report by social media analytics platform, Netbase, has revealed the UK’s love of luxury car brands. The Brand Love List report looks at the brands consumers express the most love for in social media posts, with Jaguar, Land Rover, BMW 3 Series and Porsche 911 just some of the models that consumers are crazy…

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Digital Marketing Briefing

Welcome to the new-look Digital Marketing Briefing

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We’re delighted to introduce the Digital Marketing Briefing (formerly eConnect for Marketing) – your one-stop source of digital marketing & print industry news, in-depth analysis, events and jobs. The Digital Marketing Briefing is brought to you by Forum Events, the company behind the enormously popular Print & Digital Innovations Summit and Digital Marketing Solutions Summit – two highly-focused events that bring marketing professionals…

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Head & Shoulders muscles in on Tough Mudder

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Proctor & Gamble owned shampoo brand Head & Shoulders has announced a sponsorship deal with endurance event Tough Mudder to become the official hair care partner for the 2017 season. Both brands will work together to create a mini-series based on facing challenges with confidence. Head & Shoulders will also have a presence at each…

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‘Selfie generation’ drives £1bn UK cosmetics market

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Figures released by US market research company IRI has found that the so-called ‘selfie generation’ is helping to drive up sales of cosmetics, as the trend for thicker brows and contouring continues – with a market in the UK now close to £1 billion. According to the IRI figures, cosmetics is now the top-performing category…

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First ever UN fashion resolution to be drafted

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The next generation of global fashion leaders are set to draft a resolution to the United Nations on fashion, making it the first negotiation of its kind. Gathering for the Youth Fashion Summit prior to the Copenhagen Fashion Summit, young talent from around the world are set to discuss how the industry needs to tackle…

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Augmented and virtual reality market to reach over £45 billion by 2022

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Augmented reality (AR) and virtual reality (VR) markets are expected to surge over the next five years, reaching a worth of over £45 billion worldwide. As the ability to develop 3D immersive worlds becomes more popular and easy to create, Allied Market Research has released a report forecasting where the industry will go in the future.…

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GUEST BLOG: Armin Hierstetter: The cost of voice in content marketing

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Any marketer worth their weight will obsess about a lot of things. I’d bet you a beer that metrics and content are on their worry list. I run a voice over market place called bodalgo and I’m here to talk content, not the need for it but the cost of it and in particular voice…

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